NASCAR

Product Strategy and Roadmapping for the future of NASCAR
Project Overview
Ix was contracted as an "outsourced" Product and Engineering team by NASCAR, with me serving as the product lead for our Managed Services division. NASCAR tasked our product team with devising a roadmap for the upcoming year and identifying innovative technological advancements to maintain their industry leadership.
My Contributions
In my role as the product lead for our Managed Services division, I took charge of research, discovery, and estimations. I employed various methodologies, including the scorecard method and the Kano Model, to facilitate this process. The insights we gained were subsequently presented to NASCAR's leadership team and approved to move forward with the roadmap I had suggested
Skills used for this Role
Sr. Product Manager
Jan 2019 - Sept 2020
Product Strategy | User Behavior Analysis | Stakeholder Interviews | Goal Generation | Stakeholder Buy-In | Consulting | Executive Communications | Data Synthesis | UX Design | Tech Estimations
Key Takeaways
This project proved highly successful, leading to NASCAR extending the contract with iX's for another year. This not only generated revenue for our iX but also furthered NASCAR's business strategy of being a tech innovator.

Discovery: Methodology

Score Card and Kano Model were used to rank and qualify features.
Our Approach

Our approach was methodical, utilizing the Feature Roadmap, Scorecard method, and Kano Model.

The Scorecard Method

We evaluated all features against NASCAR's primary business objectives, allowing us to prioritize them effectively.

The Kano Model

This model enabled us to gauge consumer satisfaction by utilizing a specific survey questionnaire. Features were categorized into four groups: Must-be, Performance, Attractive, and Indifferent. The size of the circle on the model represented the deviation from the survey results. The scorecard method helped us select features to be included in the Kano Survey.

Kano Results

Our analysis of the Kano Model results provided valuable insights. We identified features that would greatly enhance user satisfaction, even though they weren't deemed essential for platform usage. The level of importance also emerged as a significant metric.

Summary

To simplify our findings for our client, we compiled a summary page that showcased the features selected for measurement based on the Scorecard Method.

Feature Recommendation

High Level Requirements, High Level Estimations and what goals are these features going to drive.
GPS Track Positions

One feature that performed exceptionally well in the Kano model was GPS tracking. We provided high-level requirements and scope definitions to NASCAR to implement this feature.

Innovation - AR Race Center

In NASCAR's pursuit of innovation and emerging technologies, we introduced the AR Race Center, which capitalized on the growing interest in GPS tracking. By repurposing this data with a new technology, we aimed to add commercial value and attract a new user base interested in cutting-edge technology.

Innovation - VR Tickets
Summary of Features as the Align with Goals.

Lastly, we presented a summary of the top features we reviewed, assessing their alignment with the company's goals. We also prioritized these items based on Level of Effort (LOE), Kano Survey results, and their alignment with business objectives.

Created by Joel © 2024
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